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How We Guarantee Your Jewelry Is Real
Verified Gold & Diamonds
When you shop for jewelry with us, you can feel confident that every ring, necklace, bracelet, or watch you see in our showroom or online has been carefully tested, verified, and restored. Our goal is simple: to make sure that what you buy is exactly what we say it is — real gold, authentic diamonds, and jewelry in like-new condition.
From Our Customers to Our Cases
All of our jewelry comes from our customers. Most often, people bring in their jewelry as collateral for a loan. In fact, 93% of those customers come back and reclaim their items. But for the small number who don’t, their jewelry eventually becomes available for us to sell. We also purchase pieces directly from customers who prefer to sell their items outright. Because of this, every item we offer once belonged to someone who valued it, and before we put it in our cases, we make absolutely certain that it is genuine.
The First Look: Quick Testing
When a new piece of jewelry comes into our shop, the very first step is a set of basic tests. One of the quickest ways to spot an issue is with a magnet. Pure gold isn’t magnetic, so if a piece responds to a magnet, it immediately raises questions about its composition. Next, we perform a scratch test. By rubbing a small area of the piece on a testing stone and applying a specialized acid, we can see how the metal reacts. Each gold karat level reacts differently, so this test helps us identify whether the jewelry is real gold and gives us an early sense of its purity. These tests are reliable, but since they aren’t always conclusive on their own, we take the process further with advanced technology.
Going Deeper: High-Tech Gold Analysis
Once the initial checks are complete, we move on to the Thermo Scientific Niton DXL Precious Metal Analyzer, one of the most advanced tools available in the industry. This machine uses X-Ray Fluorescence, or XRF technology, to measure the exact composition of a piece of jewelry. Within seconds, it can determine the precise percentage of gold, silver, platinum, or other metals present. Even more importantly, it features AuDIT™ technology, which is designed to detect gold plating. This ensures that what looks like solid gold really is solid gold, and that plated jewelry never makes its way into our showcases as something it’s not. Because the process is non-destructive, the jewelry remains completely intact while we get results that are fast, accurate, and trustworthy.
Diamonds That Shine with Confidence
Gold is only part of the story. When it comes to diamonds, we rely on world-class tools from Yehuda and the Gemological Institute of America (GIA). Yehuda detectors reveal whether a diamond is natural, lab-grown, or a look-alike simulant, while the GIA iD100 uses advanced spectroscopy to test even tiny stones — mounted or loose — in just seconds. Thanks to these tools, you can feel confident knowing every diamond we sell is the real deal.
A Final Touch of Care
The final step before any item reaches our showroom floor or our online store is a full restoration by our in-house jeweler. Each piece is thoroughly cleaned to remove buildup and restore its sparkle. Surfaces are carefully polished until they shine like new, and any necessary repairs, such as tightening prongs or fixing clasps, are completed so the jewelry is as strong as it is beautiful. By the time a piece is ready for you to see, it has been transformed back to showroom condition.
Why Shop With Us
When you buy from us, you’re not just getting jewelry — you’re getting peace of mind. Every piece has been tested inside and out, verified with industry-leading technology, and carefully restored so it shines like new. You’ll never find fake gold or diamond simulants passed off as the real thing here. Just authentic, one-of-a-kind jewelry at honest prices, ready to begin its next story with you.
